Are these business growth tools really free?

Yes, all three tools — the Grant & R&D Eligibility Calculator, Brand Trust Grader, and Social Media ROI Calculator — are 100% free to use. No sign-up, no credit card, no hidden costs. Luminara Digital provides these tools to help Australian small businesses identify growth opportunities.

What Australian government grants can small businesses apply for in 2025–26?

Australian small businesses may be eligible for: R&D Tax Incentive (43.5% cash rebate), Industry Growth Program ($50k–$250k), Export Market Development Grants (up to $770k over 8 years), Australia-wide Innovation Connections ($50k), Entrepreneurs' Programme ($20k–$100k), and various state-based grants from QLD, VIC, NSW, SA and WA. Use our free Grant Eligibility Calculator to find your matched programs.

How is the Brand Trust Score out of 100 calculated?

The Brand Trust Score evaluates 7 key brand dimensions: logo professionalism (up to 20 pts), colour consistency across platforms (up to 15 pts), social profile consistency (up to 15 pts), website value proposition clarity (up to 15 pts), Google reviews and testimonials (up to 15 pts), Google Business Profile completeness (up to 15 pts), and brand messaging consistency (up to 5 pts). Scores of 80+ earn an A grade (Excellent), 60–79 a B (Good), 40–59 a C (Fair), and below 40 a D (Poor).

How do I calculate social media ROI for my Australian small business?

Enter your total followers across all platforms, current engagement rate, average sale or job value in AUD, posts per month, and industry. The calculator uses industry-specific conversion rates (e.g. 3% for retail, 2.5% for professional services) to estimate your monthly revenue potential and the gap between current and optimised performance.

Who is Luminara Digital?

Luminara Digital is an AI-powered digital growth studio serving small businesses across Australia. Services include AI Agents, Website Build & Maintenance, Social Media Management, Google Cloud/Console, SEO/AEO/GEO, and LLM Crawl Optimisation. Contact: info@luminara.digital | Website: luminaradigital.io

Free SMB Growth Tools — Grant Calculator, Brand Grader & Social ROI

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Grant & R&D Eligibility Calculator

Discover which Australian government grants & R&D incentives your business qualifies for in 2025–26. Covers 597+ programs including the 43.5% R&D Tax Incentive.

Industry / Business Type *

Annual Turnover *

Under $2M

$2M – $20M

Over $20M

Business Stage *

Startup (<2 yrs)

Growing (2–7 yrs)

Established (7+ yrs)

What type of project are you undertaking? *

🔬 R&D / Research

💻 Digital Transformation

💡 Innovation / New Product

🌏 Export / International

🌿 Sustainability / Clean Energy

🚫 None of the above

State / Territory

Have you previously claimed R&D Tax Incentive?

Yes

Estimated eligible spend on this project

Primary business goals (select all that apply)

Grow revenue

Hire staff

Export / global

Go digital

Your name (for personalised report)

Email (to receive your full report)

Score –

Calculating…

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Brand Consistency & Trust Grader

7 quick questions. Discover your brand trust score out of 100 — and exactly what to fix first to build credibility and convert more customers.

1. Is your logo professionally designed (not DIY / Canva free)?

✅ Yes, professional

⚠️ Partially (mix)

❌ DIY / No logo

2. How consistent are your brand colours across all platforms?

0 / 5 → 0 pts

3. Are your social profiles consistent (same name, photo, bio tone)?

✅ Yes, fully consistent

⚠️ Mostly consistent

❌ Inconsistent / missing

4. Does your website clearly explain what you do & who you serve in the first 5 seconds?

✅ Crystal clear

⚠️ Somewhat clear

❌ Confusing / outdated

5. Do you have verified Google reviews and/or visible testimonials?

✅ Yes (10+ reviews)

⚠️ Some (1–9 reviews)

❌ None / not visible

6. Is your Google Business Profile fully complete (hours, photos, posts)?

✅ Fully optimised

⚠️ Partially set up

❌ Not claimed / empty

7. Is your messaging (tone, vocabulary) consistent across website, socials & ads?

✅ Very consistent

⚠️ Somewhat

❌ Very inconsistent

Your business name (optional, for report)

Email (to receive your report)

Trust Score out of 100

–

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Social Media ROI & Cost-of-Ignoring Calculator

Find out exactly how much revenue you're leaving on the table every month through under-optimised social media — based on your real numbers.

Total social media followers (across all platforms)

Average engagement rate: 0%

0% (Industry avg: 1–3%)

Average sale / job value ($AUD)

Posts per month (all platforms)

Your main industry

Email (optional — receive detailed report)

Monthly Revenue Being Left on Table

/month in untapped social media revenue

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