About Luminara Digital

Two founders who write the code.

Luminara Digital is a founder-led Shopify, web app and measurement studio for Australian DTC, wellness and clinic brands. We started in Adelaide and work from Melbourne.

We also build and run our own software, so the tracking, search and storefront work we recommend is work we use ourselves.

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Babatundji Williams-Fulwood and Kim Nguyen, co-founders of Luminara Digital, standing side by side
Tundji and KimCo-founders

Why two founders

The people on your first call do the work.

There's no account manager between you and the build. One of us owns the code, the other owns search and growth, and both of us answer for the result.

01

Babatundji (Tundji) Williams-Fulwood

Co-founder, engineering

Tundji leads engineering. He writes the Shopify themes, web apps, server-side tracking and automations behind our client work, and builds our own products.

Much of his work is making sites easy for search engines and AI assistants to read, understand and cite.

  • Shopify and web apps
  • Tracking
  • Automation
  • AEO and GEO

02

Kim Nguyen

Co-founder, growth and search

Kim leads growth and search. She runs our search and AI visibility work and turns it into plans tied to revenue.

Her focus is helping established brands adapt to the way people now find products and services.

  • SEO strategy
  • AEO and GEO
  • Growth planning

We build for ourselves first

Our own products run on the same stack we sell.

Three live sites: Sea Moss Vibes (seamossvibes.com.au), Luminara Suite (luminarasuite.com) and Clariora (clariora.com.au). AquaZeroFit is offline while it moves host. Scope and stack are on the Work page. No result figures.

See the work What we build for clients

How we work with you

Four steps, in the same order every time.

You know what happens next, and what it costs, before any work begins.

  1. Step 01

    Free 30-minute review

    We look at your site, tracking and search data with you and say what we'd fix first.

  2. Step 02

    Written scope

    A fixed AUD price, deliverables and a start date, agreed in writing before work begins.

  3. Step 03

    Build

    We build or fix the storefront, tracking and core automations, with tracking wired in from day one.

  4. Step 04

    Measure and improve

    Monthly reporting against the numbers we agreed, and changes based on what the data shows.

Run the free visibility checkTakes about 60 seconds. No email needed to start.

Where we work

Melbourne and Adelaide, and anywhere in Australia by video.

We started in Adelaide and work from Melbourne. If you're local, we can meet in person. Everyone else gets the same founders over a video call and a shared screen.

South-east Australia1° grid
AdelaideMelbourne
Adelaide
Where we started, and still work
34.93° S, 138.60° E
Melbourne
Based here, meet in person
37.81° S, 144.96° E
We meet in person in Melbourne. Everywhere else in Australia over video calls and screen shares.

Common questions

Who do you build for?
Australian direct-to-consumer brands, wellness brands and health or dental clinics. We focus on Shopify, web apps, tracking and search.
Can we meet in person?
Yes, in Melbourne. We started in Adelaide and still work there. Everywhere else in Australia we work over video calls and screen shares.
Who actually does the work?
The two founders. There's no account-management layer: the people on your first call are the people who scope and build the work.
Who owns what you build?
Your store, ad accounts, analytics, email lists and code are set up in your name from day one.

Find out where your site is losing orders and bookings.

In 30 minutes we'll look at your site, your search visibility and your numbers, then tell you what we'd fix first. No obligation.

Book a free 30-minute reviewSee pricing