Luminara Digital provides AHPRA and TGA-aware digital marketing for health and wellness businesses across Australia — including gyms, allied health clinics, physiotherapists, psychologists, naturopaths, chiropractors, pilates studios, personal trainers, dietitians, and telehealth providers.
Australian gym and allied health businesses see a cost per lead of $32–$58 AUD via Google Search — 2.4 times better booking conversion than social ads, because patients are actively searching for help. Australian wellness-related searches grew 320% from 2020–2024. Allied health practices with GA4 full-funnel attribution reduce wasted ad spend by 29% in the first quarter.
Yes. Health advertising that breaches AHPRA or TGA guidelines risks fines up to $10,000 per ad. Luminara Digital builds campaigns with compliance guardrails built in from day one. Every ad and landing page is reviewed against AHPRA advertising guidelines and relevant TGA requirements before going live.
Yes. Every campaign Luminara Digital builds for health clients is reviewed against AHPRA advertising guidelines and relevant TGA requirements before going live. Compliance is built in from brief to launch, not checked at the end.
Google Ads campaigns typically go live within 48 hours. Most health clients see their first new bookings attributable to paid search within the first 2–3 weeks of launch.
Social ads interrupt people who are not looking for help. Google captures patients who are actively searching. That is why Australian health cost per lead via Google Search ($32–$58 AUD) converts at 2.4 times the rate of Meta. Luminara Digital can run both if the budget allows, but Google-first delivers the fastest bookings.
No lock-in. Luminara Digital works month-to-month. Health & wellness Google Ads management starts at $499/month AUD + ad spend.